The people who turn culture
into connection.
MGI is a team of strategists, storytellers and culture-makers who care about doing things thoughtfully and with purpose. Across our brands, we share a simple belief: the best culture is something people experience, not just consume.
At the intersection of media, hospitality, entertainment and experience — we build platforms for a culturally fluent audience.
Across our brands, each team brings its own expertise, perspective and personality. Together, we create experiences that connect people, build relationships and leave a lasting impression. We’re strategic & culturally connected in how we work and how we show up for our partners
“We don't just create brands & experiences. We create cultural connection.”
MGI, Brand PromiseMeet the Team
The strategists and culture-makers driving MGI and our brands forward.
Michael MacRitchie
Michael has over 15 years’ experience across media, entertainment and celebrity partnerships. He oversaw sponsorship for the 2008 Olympic Games and has delivered more than 50 campaigns across sport, music, influencers and entertainment, generating over US$100 million in sales for clients. His work has been recognised by numerous industry awards and featured in The Wall Street Journal, The Hollywood Reporter and China Daily.
Tess Hong
Tess works across MGI campaigns, managing the relationship between brands, talent and production teams. With a strong focus on delivery and detail, she has worked across campaigns featuring talent including Jessica Alba, Sunny Wang, Godfrey Gao and Ronaldinho.
An Lee
An is a visual creative and producer with experience across documentary, commercial and social content. His work includes productions for KOLs across Asia, Microsoft and leading technology brands, with a focus on creating engaging visual content for today’s digital platforms.
Betty Wang
Betty brings extensive experience across sponsorship, entertainment and live experiences. Previously Head of Sponsorship at Ticketmaster China, she has worked on campaigns involving global artists, athletes and talent including Linkin Park, John Legend, Celine Dion, Brad Pitt and the USA Basketball Team.
Laura Angelica
Laura not only has an incredible eye for design — crafting visuals and campaigns that consistently stand out — but most importantly, she brings an incredible attitude to everything she does. Her positivity, energy, and can-do spirit make our team stronger every single day. companies and brings broad commercial experience to MGI. Ian is also Chairman of The Emerge Foundation, which has raised US$1.5 million for education projects in East Timor and Africa
Anna Northwood
Anna is a Design Strategist, Creative Consultant and Producer with over five years’ experience across brand strategy, creative development, visual identity and production. She works across strategy and creative to turn ideas into clear, compelling brands and experiences.
Rob Pringle
Rob combines strategic thinking with marketing expertise to help campaigns connect with the right audiences.
Adam O’Neill
Adam combines strategic leadership with digital expertise to help brands grow through smart marketing and innovation.
Killy Qin
Killy has executed and managed over 80 celebrity and KOL campaigns for the China market including campaigns with Brad Pitt,…
Nic Hallberg
Nic builds genuine relationships and uncovers new opportunities, connecting people with ideas that make an impact.
Selina
Selina was born in China and has been in Australia for 7 years. She has rich experiences in digital marketing, PR, advertising &…
Al Di
Al brings decades of entertainment expertise and an unmatched network of global industry relationships.
Byron Keane
Byron creates beautiful content that captures attention, evokes emotion and brings every story to life.
Feina Zheng
Before joining MGI, Feina held senior marketing, sales and business development roles at Adidas and Max Mara.
Tee Hoang
Tee brings enthusiasm, creativity and fresh ideas while supporting campaigns with energy and a can-do attitude.
Lixu (Kaka) Tang
Kaka transforms creative concepts into standout campaigns with bold thinking, impeccable style and artistic vision.
Vivian Wang
Vivian Wang, an entrepreneurial dynamo, has immersed herself in Australia’s creative industry for over a decade.
Craig Rosenthal
Craig is the creative mind behind numerous award-winning campaigns, a seasoned screenwriter, and a firm believer that great ideas require a little thought before they become great work.
Wind Chan
Wind Chan is a multidisciplinary designer bringing bold ideas to life through visual storytelling, brand identity and creative design at MGI.
Sophie Blue
Award-winning PR specialist with 25+ years shaping stories and building brands. At MGI, Sophie turns great ideas into conversations that get noticed.
Sonia Li
With 25 years across Asia and global markets, Sonia brings senior experience from Leo Burnett, Edelman and Fortune 100 brands to MGI.
Ann Wang
Ann helps brands cross cultural borders without getting lost in translation. A natural connector, she thrives on stage, in the boardroom and on the soccer pitch.
Landon Maxwell
Landon makes things people actually want to watch. A filmmaker with an instinct for story, character and the unexpected, he brings a cinematic edge to everything he creates.